London’s popular Asian radio station, Lyca Radio has joined hands with Star TV to promote its huge show ‘Swayamvar – Mika Di Vohti’ on Utsav Bharat (UK).
In a tweak to its on-air output, Lyca Radio will broadcast a slew of Mika Singh songs from Friday 17th until Sunday 19th June 2022, as a build-up to the launch of the reality show on Sunday night (at 20:00).
Along with a special hourly segment, countdown and presenter talks, the station is giving listeners a treat with peppy Mika Singh songs throughout this weekend.
Raj Baddhan, CEO of Lyca Media said, “We are very excited to be partnering up with Utsav Bharat for the biggest Swayamvar on Indian television in recent years. Not only does Mika Singh feature heavily on the Lyca Radio playlist but his music will give listeners a feel-good factor this very warm weekend. With our commercial partners, we are always finding unique angles to further enhance their brands. After our earlier association this year with the 100 Greatest Bollywood Love Songs, we are once again teaming up with Star TV for this fantastic celebration.”