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Lyca Radio partners with 15th London Indian Film Festival

After the resounding success of our partnership last year, London’s leading Asian radio station, Lyca Radio, has once again joined hands with the London Indian Film Festival (LIFF) for its 2024 edition. This collaboration promises to bring special on-air content, exclusive interviews, and extensive social media coverage of the festival’s exciting events.

The 15th edition of LIFF kicks off with the European premiere of the Indo-American drama Paper Flowers in both London and Birmingham. Based on an inspirational true story and starring Karan Soni (Deadpool), this film promises to captivate audiences with its poignant narrative and stellar performances.

Closing the festival in London is a special presentation of the Toronto hit, Kill. Produced by Karan Johar, this high-action ‘Bollywood on Steroids’ thriller is set to be a highlight, screening at the BFI IMAX, Britain’s largest cinema screen. The film’s dynamic storyline and impressive production values make it a must-watch for fans of the genre.

Raj Baddhan, CEO of Lyca Radio Network, expressed his enthusiasm for the partnership, stating, “We are immensely proud to continue our partnership with the London Indian Film Festival. This collaboration underscores our commitment to promoting South Asian arts and culture. The festival’s line-up, featuring the European premiere of ‘Paper Flowers’ and the high-octane thriller ‘Kill,’ promises to be a treat for cinema enthusiasts. Through our special on-air content, exclusive interviews, and vibrant social media coverage, we aim to bring the essence of LIFF 2024 to our listeners and celebrate the richness of Indian cinema.”

The partnership between Lyca Radio and LIFF is set to enhance the festival experience for audiences, offering unique insights and behind-the-scenes access to some of the most anticipated films and events. With a rich program of screenings and activities, LIFF 2024 is poised to be a memorable celebration of Indian cinema and culture.


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