After the debacle of ‘Tejas’, Ronnie Screwvala’s upcoming film ‘Pippa’ is set for a release directly on Prime Video this Diwali.
The film set against the backdrop of the Indian Armed Forces, will skip a theatrical release.
A source said, “The stakeholders feel that it would make no sense to release Pippa on the big screen given the change in business dynamics. While the film has turned out to be a good project, the makers feel that the audiences are not stepping out to see non-event films on the big screen, And hence, the film is sold to a digital player.”
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The source added, “Pippa has gone over budget in its making. It cost Rs. 75 crores and the idea ever since the shoot was wrapped up was to minimize the losses. The theatrical release would have resulted in big losses as the star-cast is not big. So the makers have sold the film to an OTT platform and booked limited losses on the project. This is the best-case scenario in terms of revenue for Pippa and that has happened because the content is good.”