London’s popular Asian station, Lyca Radio is up 38%, adding nearly 30,000 more listeners over the past three months, in latest RAJAR data for Q1/23.
Lyca Radio’s audience jumped by 26,000 from 68,000 in Q4/22 to 94,000 in Q1/23. In further good news for the station, Lyca Radio was being listened to longer from 4.4 to 4.7 average hours per listener. In this quarter, Lyca Radio saw the biggest audience rise amongst its rivals.
Its sister station, Lyca Gold – the UK’s first and only retro Asian station was also up with a weekly reach climbing from 52,000 to 58,000. Its average hours per listener were up from 4.9 to 5.1.
Raj Baddhan, CEO of Lyca Media said, “I’m delighted to see the hard work in bringing high quality radio broadcasting in London through Lyca Radio and Lyca Gold is paying dividends! These set of figures are very encouraging, with the gap closing between us and our rivals. This is a huge testament to my team’s hard work for executing compelling content in luring new listeners. A special thanks to our audiences for their invaluable support and love. And a huge thanks to our commercial brands for trusting in Lyca Radio and Lyca Gold. We’ve got some huge news to further shake the market this summer, so keep listening to Lyca Radio and Lyca Gold for more!”