London’s key Asian radio station, Lyca Radio has added 3,000 new listeners over the past three months. The station has reported a weekly reach of 116,000 – up from 113,000. Its reach is now just 8,000 behind it closest rival, which has been in the market for 30 years. Lyca Radio in comparison has been in the market for just nine years.
Lyca Radio’s average listening hours per listener was also up from 5.3 to 5.5 hours.
Raj Baddhan. CEO of Lyca Media said, “We are delighted with the latest RAJAR data, which shows both Lyca Radio and Lyca Gold have had a significant increase in its weekly reach figures. This is the third consecutive rise for Lyca Radio – putting us now just 8,000 behind our closest rival, which has been in the market for over 30 years. We have been in the market ourselves for just nine years. We’re also overwhelmed with the response Lyca Gold is getting as the UK’s No.1 retro Asian music station. We thank our listeners, commercial partners and well-wishers for showering us with an abundance of love.”
Lyca Radio’s weekly reach is 116,000, while Lyca Gold currently reports a weekly reach of 80,000. Combined, the Lyca Group reports 171,000 listeners – making the Lyca Group, the No.1 commercial Asian radio network in Greater London.