Zee Cinema recently started showing Punjabi films every weekend around 11.30am on both Saturday and Sunday and they tied up with Lyca Radio to help promote this in and around the West London area.
Lyca Radio took a dhol player and bhangra dancer to 4 different locations: Flavours of India in Hounslow, Shri Krishna Vada Pav in Hounslow, Kingsway Banqueting in Hounslow and More Foods in Southall.
As the dhol played it attracted the attention of people around the area and many spectators stood by to watch and dance along aswell as ask questions about the new Punjabi segment on Zee Cinema.